Any idea which Australian retailer has topped the list of the most site visits in the first quarter of 2019? Turns out its Bunnings with 4l.2 million visits in January - March. This is ahead of Woolworths, Coles, JB Hi-Fi, Kmart, Kogan and Officeworks. Particularly interesting is that Bunnings only announced its decision to become an ‘online retailer’ on 21st March 2019.
So what has given Bunnings the edge? In the company’s own words, the decision to wait, based on practical concerns regarding the delivery of heavy and bulk products, has enabled it to watch and gain experience from the industry as a whole. According to Bunnings’ managing director: “We have jumped on the escalator half way up, which allows us to move at some pace.”
What does this actually mean? A quick check of a couple of SEO markers shows Bunnings does indeed understand what needs to be done:
Google’s PageSpeed Insights tool shows the load speed of the Bunnings website leaves a bit to be desired … but I’m sure their IT crew are working on this. After all, good website SEO is an ongoing project. Websites are not set-and-forget business tools!